EQUIPMENT
Procreate / Adobe Illustrator / Photoshop / Photography Direction
Brand Identity / Packaging Design / Lifestyle Photography / Premium Food
DESIGN
Stripped-back luxury meets sensuality. The visual language balances premium minimalism (clean packaging, refined typography) with intimate, editorial lifestyle photography. Rich burgundy and warm earth-tone palette. Product photography emphasizes materiality (glass, liquid, light) rather than aggressive selling.
(Vision)
"Wet, Salty, Yours" — the tagline captures the brand personality perfectly. Sensual without being gratuitous. Confident and playful. The photography positions Cuke as an indulgence, a moment of pleasure, not just a food product. Real women, real moments, genuine connection with the product.
(Processing )
Complete brand system showing logo, packaging angle, color palette, typography hierarchy, lifestyle photography moments, product detail shots.
