About me
Multidisciplinary Creative
Education
E-commerce Design
2024 ZadkineDesign Principles
2025 Hashtag studies
Work
Content Specialist
2022-2025 We Fashion
20 April 1998
Netherlands
Mowi
Muniandi
My approach is deeply personal and there's science behind why that matters.
When brands feel authentic and personal, something powerful happens. Research shows that clients become more emotionally attached to their own brand, which translates into more confident marketing, stronger messaging, and genuine pride in what they're putting out into the world.
But it doesn't stop there. Customers can sense that authenticity too. They're drawn to brands that feel real, that have personality, that stand for something beyond just selling a product or service.
That personal connection? It's what turns casual customers into loyal advocates.
My approach is deeply personal and there's science behind why that matters.
When brands feel authentic and personal, something powerful happens. Research shows that clients become more emotionally attached to their own brand, which translates into more confident marketing, stronger messaging, and genuine pride in what they're putting out into the world.
But it doesn't stop there. Customers can sense that authenticity too. They're drawn to brands that feel real, that have personality, that stand for something beyond just selling a product or service.
That personal connection? It's what turns casual customers into loyal advocates.
I don't create brands that could work for anyone. I create brands that could only work for you.
Every project starts with understanding not just what you do, but who you are. What drives you. What makes you different. What you're not afraid to stand for.
Because when your brand feels like an authentic extension of your vision, everything else—your marketing, your customer relationships, your growth—becomes easier
When I'm not designing ;
I love to try new recipes
Handcrafting anything
Jigzaw puzzles
Visting museums
Going on long walks
Most used programs
Adobe illustrator
Adobe Photoshop
Figma
Canva
Capcut
Sora/ Midjourney/ Kling
Procreate
Things that inspire me:
The sky, the moon and sunsets
WOMEN!
Old books
Everthing vintage
I quit my job at a major fashion brand because I was tired of seeing the same safe, predictable branding everywhere.
After a few years of working in an industry that should be bold and expressive, I kept seeing brands play it safe with cookie-cutter logos, generic color palettes, and messaging that could belong to anyone. I knew there had to be businesses out there that wanted something different, something that actually reflected who they were.
That's when I started Off Cue."
I don't create brands that could work for anyone. I create brands that could only work for you.
Every project starts with understanding not just what you do, but who you are. What drives you. What makes you different. What you're not afraid to stand for.
Because when your brand feels like an authentic extension of your vision, everything else—your marketing, your customer relationships, your growth—becomes easier
About me
Multidisciplinary Creative
I quit my job at a major fashion brand because I was tired of seeing the same safe, predictable branding everywhere.
After a few years of working in an industry that should be bold and expressive, I kept seeing brands play it safe with cookie-cutter logos, generic color palettes, and messaging that could belong to anyone. I knew there had to be businesses out there that wanted something different, something that actually reflected who they were.
That's when I started Off Cue."
Things that inspire me:
The sky, the moon and sunsets
WOMEN!
Old books
Everthing vintage
When I'm not designing ;
I love to try new recipes
Handcrafting anything
Jigzaw puzzles
Visting museums
Going on long walks
Most used programs
Adobe illustrator
Adobe Photoshop
Figma
Canva
Capcut
Sora/ Midjourney/ Kling
Procreate
I don't create brands that could work for anyone. I create brands that could only work for you.
Every project starts with understanding not just what you do, but who you are. What drives you. What makes you different. What you're not afraid to stand for.
Because when your brand feels like an authentic extension of your vision, everything else—your marketing, your customer relationships, your growth—becomes easier
Most used programs
Adobe illustrator
Adobe Photoshop
Figma
Canva
Capcut
Sora/ Midjourney/ Kling
Procreate
Branding- Social media design - Graphic design
Web Design - Art direction
Branding- Social media design - Graphic design
Web Design - Art direction
Branding- Social media design - Graphic design
Web Design - Art direction
About me
Multidisciplinary Creative
I quit my job at a major fashion brand because I was tired of seeing the same safe, predictable branding everywhere.
After a few years of working in an industry that should be bold and expressive, I kept seeing brands play it safe with cookie-cutter logos, generic color palettes, and messaging that could belong to anyone. I knew there had to be businesses out there that wanted something different, something that actually reflected who they were.
That's when I started Off Cue."