Off Cue - Brand Identity
A comprehensive brand identity system for a creative agency specializing in authentic, bold branding for clients who refuse to blend in.
Deliverables:
Brand Strategy & Positioning
Logo System (3 variations)
Color Palette with Accessibility Standards-
Typography Hierarchy-
Visual Style & Moodboard-
Voice & Tone Guidelines-
Comprehensive Brand Guidelines (26 pages)
Logo Usage Specifications
Source Files
Year: 2025
Services: Full brand identity
OFF CUE
AGENCY
The challenge
Creating an authentic brand identity in a creative industry where conformity disguises itself as uniqueness. How do you stand out when everyone's 'different' looks exactly the same? How do you attract the bold souls who refuse to blend in—the ones seeking personal connection and fearless creativity over safe, formulaic design?"
A comprehensive brand identity system for a creative agency specializing in authentic, bold branding for clients who refuse to blend in.
The challenge
Creating an authentic brand identity in a creative industry where conformity disguises itself as uniqueness. How do you stand out when everyone's 'different' looks exactly the same? How do you attract the bold souls who refuse to blend in—the ones seeking personal connection and fearless creativity over safe, formulaic design?"
Off Cue - Brand Identity
A comprehensive brand identity system for a creative agency specializing in authentic, bold branding for clients who refuse to blend in.
Year: 2025
Services: Full brand identity
Deliverables:
Brand Strategy & Positioning
Logo System (3 variations)
Color Palette with Accessibility Standards-
Typography Hierarchy-
Visual Style & Moodboard-
Voice & Tone Guidelines-
Comprehensive Brand Guidelines (26 pages)
Logo Usage Specifications
Source Files
The challenge
Creating an authentic brand identity in a creative industry where conformity disguises itself as uniqueness. How do you stand out when everyone's 'different' looks exactly the same? How do you attract the bold souls who refuse to blend in—the ones seeking personal connection and fearless creativity over safe, formulaic design?"