Yum Gone Wild - Brand Identity and packaging
Yum Gone Wild - Brand Identity and packaging
A loud, flavor-drunk sauce brand that doesn't care about clean eating or calm design. Yum Gone Wild celebrates mess, maximalism, and mouth chaos through bold packaging that lives somewhere between a corner bodega shelf, a 2008 Tumblr gif, and a hyperpop playlist.
Year: 2025
Services: Small brand identity + packing design
YumGoneWild
Deliverables:
Brand Strategy & Positioning
Logo System (3 variations)
Color Palette with Accessibility Standards-
Typography Hierarchy-
Visual Style & Moodboard-
Voice & Tone Guidelines-
Comprehensive Brand Guidelines (26 pages)
Logo Usage Specifications
Source Files
Function Framer Website
Deliverables:
Product packaging design for 3 sauce varieties
Hand-drawn mascot illustrations
Brand typography system
Irreverent copywriting
Label design with bold color blocking
Deliverables:
Product packaging design for 3 sauce varieties
Hand-drawn mascot illustrations
Brand typography system
Irreverent copywriting
Label design with bold color blocking
Want to see the full brand identity and
packing design?
Deliverables:
Product packaging design for 3 sauce varieties
Hand-drawn mascot illustrations
Brand typography system
Irreverent copywriting
Label design with bold color blocking
Year: 2025
Services: Small brand identity + packing design
Want to see the full brand identity
and packing design?
A loud, flavor-drunk sauce brand that doesn't care about clean eating or calm design. Yum Gone Wild celebrates mess, maximalism, and mouth chaos through bold packaging that lives somewhere between a corner bodega shelf, a 2008 Tumblr gif, and a hyperpop playlist.
Yum Gone Wild - Brand Identity and packaging
Want to see the full brand identity
and packing?